The Italians, quarantined because of Coronavirus, have exponentially increased their research on diets and fitness. A very particular fact.
The body? What an obsession! Despite the historical period we are facing, the Italians have only one thing: a stunning physique. In fact, research on fitness and diets on the web has increased exponentially. The new relationship tells us Comscore, unpublished presented by Dagospia. Quarantine given by the Coronavirus it is profoundly changing our habits. Suddenly we found ourselves at home, with a lot of time available, asking ourselves day by day what to do. The busy life we knew had a halt: before there was no time to do anything, now there is too much.
Every European and non-European country it is getting through the moment as best it can, but the constant that is registered is the increase in the use of mobile phones or the internet in general. Of course, interests change based on nationality and age group but all are united by a common denominator: the web.
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Diets and fitness: Italians also in quarantine for Coronavirus want the perfect body
Fabrizio Angelini, CEO of Sensemakers, who represents Comscore in Italy, commented on the amazing data that came out of the analyzes of this period:
In the face of many common trends, specificities related to the different socio-demographic context and to the different stage of development of the crisis with Italy – affected first and harder hit which anticipates and amplifies some phenomena
So each country is facing quarantine as best it can. In fact, through web analyzes it is possible to see where citizens' interests are concerned.
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For example after the lockdown in Germany, the majority of the population searched for news on news sites, increasing traffic in the + 199%. In France and in Spain education sites with the growth of 290%. In common, all countries have done research on general information sites, very clicked in every European country. After the lockdown almost worldwide apps or websites in General News they have seen an increase everywhere. These are the data for the various countries: France + 57%, Germany + 125%, Italy + 87%, Spain and the United Kingdom + 51%. Obviously the pandemic has also had a hit on messaging and videocall apps, so much so that lately Facebook has declared the possibility of a collapse of its social networks due to the massive use by users